Our Team of IT Lead Generation Strategists

    Based in Cheshire, our creative team of IT industry experts work together to analyse your channels and anticipate which routes to market will bring you a steady stream of leads. We continually review your lead quality and close rates, working with you on your internal processes to ensure that your leads boost your profits. We ensure the commercial viability and high ROI of your lead gen methods. We solve lead generation problems throughout the whole buyer journey, pushing your conversion rates up and driving your cost per lead down.

    Our Management Team

    Michelle Mya-Findlay – IT & Telecoms Marketing Director

    I’ve been successfully growing IT companies by over 30% per year for over a decade. I’ve worked with countless niche technologies and grown over 100 companies. I help grow IT companies quickly with sales and marketing strategy. I have over 15 years experience in the tech space, and a deep understanding of our market at the senior level, strategic sales cycles and the value of targeted B2B sales opportunities.

    Driving rapid growth, understanding key drivers for tech companies, Sales and Marketing Strategy, IT Lead Generation, Demand Generation Methods, Increasing ROI, Reducing Cost Per Lead, Lead Qualification, Digital Marketing, IT Company Structure, Marketing Automation, Cost Reduction, Conversion Rate Optimisation, Technical Writing

    I have a strong portfolio of testimonials and case studies, I’ve worked with diverse, fast growing tech companies all over the world. I’ve grown both privately funded tech companies and worked alongside teams of venture capitalists.

    Network infrastructure – WAN, FTTP, LLU, DWDM, P2MP, SIP, high security data centres, colocation, disaster recovery

    IT managed services – Support – specialisms, migration projects, digital transformation, high end IT consultancy, PaaS, IaaS, CRMs, Hardware, Cloud, Fintech, InfoSec

    SaaS – NetSuite, Logistics Management, Asset Management, Financial, Tax Accountancy, Project Management, Contractor Management, Business Process Management, Health & Safety Software, Cost Reduction

    Unified Comms & telephony – VoIP, Mobile, 3G, 4G

    Analytics – Microsoft Power BI, Anaplan, Tableau, IBM Cognos,

    I hold several technical qualifications within the IT industry, (MCPs & MCSE) I’m a partner marketer for IBM & Microsoft, I hold memberships to marketing and sales industry bodies.

    Michelle Mya-Findlay –

    michelle@highgrowthit.co.uk

    Personal Profile

    I’m a digital IT marketer with over 10 years experience. Working mainly with small to medium sized, IT & Tech companies who want to grow quickly. I develop winning lead generation & marketing strategies, delivering 30% + growth year on year. I’m a qualified partner marketer for Microsoft, IBM & several others. I’m up to date with all the major changes & innovations in the digital marketing world. I’m proficient in advanced CRO & UX techniques, PPC, SEO & social ads. I’m confident in web design, graphic design & a very passionate, technical copy writer. I possess all the key skills to deliver most marketing in house, significantly reducing agency costs. I use many different versions of software to automate and optimise the marketing plan. I help companies fully understand their cost per lead equation enabling them to increase sales and achieve the best ROI for their marketing budget.

    Work Experience

    High Growth IT ~ Owner 2008 -Current

    I’ve supported over 40 IT companies, with marketing, sales and rapid business growth (minimum 30% PA)

    • High Growth Digital Marketing Strategy – Detailed CRO and User Experience (UX, mobile first) audit, anticipated Cost Per Bid, Cost Per Lead and Cost Per Acquisition
    • Google AdWords – Full management of PPC accounts, deep keyword strategy exercise, optimising quality scores, rewriting ads and copy, hands on bid daily management –) I’m an expert at making Google AdWords budget perform efficiently and deliver the highest quality sales leads for the lowest spend (Wordstream, Google Ads, SEM rush)
    • SEO Strategy – I use a 100+ point technical checklist of on page and off page items to ensure that your SEO is exactly as Google likes it. My highly technical approach is a level above that an average agency or web designer provides. All keyword positions are monitored daily. I produce detailed reports. Even in the highly competitive IT industry, you can see a clear line going up for keyword ranking and overall performance. – within 3-6 months. Focus on lead quality with lead scoring software (Google Analytics, SEM Rush, Cognism)
    • CRO and UX Analysis – User Journey Analysis – Mobile first approach with full wireframes for all selling pages. Custom content for senior level, considered buyers who conduct extensive research. Use of software to analyse abandoned customer journeys etc. This boosts website conversion rates & enhances customer experience (SEM Rush, Hotjar and Optimizely)
    • Social Advertising – Setup and management of targeted ad campaigns, including copywriting, targeting, carousel ads, video ads, promotions etc. (Facebook, Instagram, LinkedIn, Twitter)
    • Web Design – Hands on working knowledge, daily management, images, copy, wireframes, layouts, HTML editing at basic level – I have a small portfolio of websites (WordPress, Joomla & Magento)
    • Graphic Design – Highly experienced, preparing website graphics & social media images. (Photoshop, Pixlr)
    • E-mail Campaigns – End to end management of GDPR compliant e-mails, content schedule, copy writing, images, reporting, auto responders, lead nurturing etc. (Mailchimp, Infusionsoft, Hubspot)
    • Copy Writing – I’m a passionate copy writer with a huge portfolio and extensive experience of copywriting in a vast range of subjects, including highly technical product sheets, case studies, tender libraries, sales collateral, web content, SEO, creative, blog, PR. Sales copywriting including product descriptions, ad copy, baited headlines, demand generation campaigns (Grammarly)
    • Local Marketing – All listings (100+) location and geo marketing, local events research (Moz, Uberall, local directories)
    • E-commerce – Optimised listings, product descriptions, images, videos, (PayPal, WooCommerce, Magento integrations)
    • Competitor Research – Intensive analysis to ensure we fill all gaps to remain competitive (SEM Rush, Ahrefs, Nacho Analytics)
    • Credibility Audit – Trust building, embedded use of credibility cues, surveys, independent reviews, feedback capture (Client Logos, Testimonials, Case Studies, Trust pilot, Feefo, Google reviews, Mcaffee)
    • Social Media Management – Where to post and how often, objectives, hashtags, guidelines, content curation, schedule etc. (Hootsuite, Buffer etc)
    • Sales Funnel – Build a following – we always sell to the people who are already in our sales funnel as loyal followers. This strategy ensures that we drive hard into our funnel to pull in regular sales from our already loyal audience. I have experience of building large, highly targeted groups – Twitter, (10k +) Facebook, (5k+) LinkedIn (35k+)
    • Niche Targeting – Targeted groups, demographic analysis, Facebook groups, specialist forums, – sharing of niche user content to drive up our following– becoming experts in our target niches
    • Existing Customer Sales – Active engagement, white space analysis, loyalty programmes, groups, social media, e-mailers, catalogues, letters, promotions, company news, CSR, PR, multi touch requests for loyalty
    • Agency & Supplier Management – Procurement exercises and appointment of suppliers. Supplier relationship management. Chasing deadlines and ensuring contract adherence. I’ve managed low cost outsourcers all over the world to deliver projects & reduce costs. (Upwork, Fiverr and People Per Hour)
    • YouTube Marketing – Video marketing, influencer marketing (inc hashtags) product demos
    • PR and CSR Strategy – Formal press releases, including submission and free insertions, PR content schedule to raise awareness, local event research, dual branding opportunities, partnership management
    • Event Management – Full event research and marketing: Project plan for each event, including footfall, location, target prospects, key sales messages and event filling. I plan actions against all our marketing channels, all marketing resources are prepared and costed, with detailed actions for each team member, full event prep, management and follow up. My focus is on lead capture and building our sales funnel
    • Reseller Network – Recruitment and management of a partnerships and affiliate networks. Contracts, sales training, promotions, marketing support, campaigns and reseller engagement and loyalty
    • CRM Management – Day to day maintenance & migration projects. (Magento, Salesforce, Zoho, Pipedrive)
    • Data Manipulation – Research, purchase, analysis, cleansing, data mining & export – (Data HQ & outsourced admin team)
    • Marketing Automation – Auto mailers, chat bot programming, CRM lead capture, auto lead qualification, auto lead scoring, process mapping (Zendesk, Cognism)
    • Sales Team Support – Ensure they have up to date catalogues, flyers, sales templates, knowledge of all promotions, events and updates, up to date customer database and active sales strategy
    • Service Delivery Support – Good understanding of how campaigns impact the service delivery team. – including ERP and MRP systems and processes (NetSuite, Oracle, Zoho)
    • Marketing Budget & Reporting – Granular forecasting of spend to P & L level. Monthly board reports
    • 360 Degree Marketing – All metrics are tracked closely and reported against KPIs. I work to a stringent set of targets, against all metrics and always aim to drive 30% growth year on year. In very competitive IT niches I resort to marginal gains, but tighten up on everything to deliver significant growth that I am really proud of

    Achievements

    • I’ve put in place marketing plans that have been successful in helping most of the IT companies I work with to grow by 30%, when compared to the year before. The training and processes that I setup has allowed businesses to flourish for many years after I helped them. I’ve enabled business owners to overcome their challenges, embrace current marketing techniques, even the highly technical ones and grow their company.
    • I’ve gained 20+ testimonials, 6 case studies a huge writing, campaign, web design & graphic design portfolio
    • I’ve helped to recruit, train and manage the next generation of marketers, to a very high standard. I’ve confidently and enthusiastically mentored young people with a vast range of special needs (from autism, ADHD, extreme anxiety, dyslexia and cerebral palsy)
    • I’ve reduced most of my client’s cost per lead by over 40% and increased the quality of leads to make more sales.
    • I’ve enabled business owners to grow their business, benefit their local environment with acts of CSR and create more local jobs for young people

    ITS Technology Group ~ Marketing and Strategic Accounts Director – 2012-Sept 2014

    • My team supported sales & marketing activity across the group
    • Active participation in board meetings
    • Composed Sales plan in excess of £10m
    • Driving company objectives through team wide KPIs & incentives
    • Driving cross selling and upsell opportunities across our service matrix
    • Active sales cycle management, contract negotiation
    • Partners strategy – recruiting technical partners, onboarding, training, support, compose white label channel plan, PR, cross promotion of products
    • Project management principles for selling into flag ship accounts, (Prince 2, ISO 9001 & ITIL frameworks)
    • Market research & segmentation, SWOT, competitive analysis, product positioning, pricing matrices
    • Compose sales messages, proposals, presentations
    • End to end lifecycle of bid management and active maintenance of our tender library
    • Forecasting & Reporting to Group CEO
    • M & A – Seamless integration of company mergers as we grow both organically and by acquisition
    • Digital networking, Campaign management, Event planning, CSR programme, Technical Copy writing, PR strategy, Social media, blog maintenance
    • High levels (daily) of engagement with our technical community by posting baited, cutting edge industry news in real time

    Search Telecom Chester ~ Marketing Manager – Telecoms Headhunting 2006-2008

    • Researched, identified and qualified high value prospects
    • Innovated lead generation strategies, lead nurturing methodology, configured CRM, soft touch, e-mail marketing campaigns, relationship management & PR
    • Copy writing of all promotional materials, web site content, marketing, press releases
    • Leveraged business platforms to capitalise on “incestuous” telecoms community
    • Coached telecoms VCs in EMEA market entry – market research, A/B testing, product placement, sales deployment, territory penetration & high growth strategies
    • Travelled internationally to telecoms shows to engage with C-level decision makers
    • Fulfilled client projects in Israel, Africa, Russia, Vietnam, USA
    • Seasoned in international business etiquette, languages, time zones & currencies
    • Executed growth strategies that took 3 telecoms start-ups from launch to $100m+

    Education

    Middlewich High School                        1991-1995           9 GCSEs – 6 As 3A*s

    Bangor University                                     1999-2000         AAT Accountancy NVQ

    Microsoft Certified Professional       2001-2002         Networking Essentials MCSE

    Robert Findlay – Digital Strategy Director

    Since 2005 I’ve been building successful sales teams for tech companies around the world. I manage their marketing campaigns, including digital channels and LinkedIn. I keep all our clients updated on the results of their SEO and PPC campaigns. I manage our admin teams to deliver all the campaigns. I manage complex website builds. I help companies setup their contracts, and their financial framework.

    Contracts and Legal, Team Management, Driving Marketing Campaigns , Digital Growth, Competitive Analysis, Setup of Financial Systems, Setup of Reporting Frameworks, Reducing Cost Per Lead, Targeted Recruitment

    I have a strong portfolio of testimonials and case studies, I’ve worked with diverse, fast growing tech companies all over the world. I’ve grown both privately funded tech companies and worked alongside teams of venture capitalists.

    Network infrastructure – WAN, FTTP, LLU, DWDM, P2MP, SIP, high security data centres, colocation, disaster recovery

    IT managed services – Support – specialisms, migration projects, digital transformation, high end IT consultancy, PaaS, IaaS, CRMs, Hardware, Cloud, Fintech, InfoSec

    SaaS – NetSuite, Logistics Management, Asset Management, Financial, Tax Accountancy, Project Management, Contractor Management, Business Process Management, Health & Safety Software, Cost Reduction

    Unified Comms & telephony – VoIP, Mobile, 3G, 4G

    Analytics – Microsoft Power BI, Anaplan, Tableau, IBM Cognos,

    We hold memberships to marketing and sales industry bodies.

    Our Milestones

    Why Use an IT Lead Generation Agency?

    Trusted high converting IT lead generation methods used in real campaigns for over 35 years

    Less risk and lower setup costs. No lengthy contracts and retainer fees. Our IT lead generation audit predicts your cost per lead

    No reliance on cold calling. Fully GDPR compliant via digital campaigns

    Multi-skilled team using lead tracking and quality scoring to tell you exactly where your leads came from

    Why Trust Us?

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