Thought Leadership, Digital Transformation & Niche Technology Content

    We conduct extensive industry research and work closely with you to produce a content schedule

    We deeply understand the drivers behind digital transformation and how to attract prospects

    Vendor Partner Programmes, Channel Resellers & ISVs

    We’re qualified & approved marketers for some of the largest blue chip tech companies in the world.

    We’re Excellent Partner Marketers

    • Proficient at using vendor marketing portals
    • We tailor partner marketing campaigns to make them totally unique
    • We complete vendor marketing training to qualify as accredited marketing partners
    • We ensure that all contracts and company listings are entered correctly
    • We liaise directly with your partner manager and positively build the relationship to secure more marketing budget
    • We actively work towards tiered revenue targets and build campaigns to boost sales of certain services to ensure that you achieve the highest commission levels possible

    Baited Content Your Prospects Love to Download

    • Gated thought leadership content encourages your prospects to engage with you on their particular topic of interest
    • Our content is specific, with highly technical content that appeals to IT Directors, who are typically very intelligent, well researched and considered buyers
    • We use industry trending topics to hook people’s interest and push out campaigns using website landing pages

    IT Blog Management

    • We work closely with you to create a content schedule
    • We conduct interviews with your technical team and use industry resources like the Gartner report
    • We focus on trending industry news, using your buyer personas to zero in on what resonates with your technical buyers
    • We create campaign themes and regular IT blog articles
    • We use your blog articles to inspire your newsletters, IT social media and campaigns

    IT Social Media Management

    • Creative technical content for social media posts on Linkedin, Twitter and Facebook
    • We analyse your audience and set your IT social media strategy
    • We identify high quality resources we can use to curate content for you
    • We use your existing content schedule to push out your own content wherever possible
    • We prepare all posts in advance for your review
    • All posts include an image, a headline and a link to your story
    • We schedule all posts using Hootsuite

    PR, Events & Exhibitions

    • We build up your credibility reference points, case studies, accreditations, parnterships and brand
    • We work closely with local media and plan an upcoming company news schedule
    • We manage all webinars and niche events
    • We create a standalone marketing plan for each exhibition, including floor plan, attendee data, anticipated foot fall, marketing assets, transport, timings, costs, activities and reporting
    • We help book meetings before the exhibition and support BDM activities
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